Leveraging Social Media
To Launch A Brand Awareness Contest
Engaging users across all social media mediums is vital in today’s marketing age. We launched a brand awareness sweepstakes across all social media accounts for Miacarmina, a growing south Florida jewelry brand, and saw excellent results. Miacarmina creates beautiful, sterling silver jewelry and we’ve been working with them since the very launch of their brand. Online contests & sweepstakes are a great way to grow name recognition and have potential consumers try your product. We coded a custom platform leveraging PHP & MySQL to make it simple for users to enter the online contest without a lengthy sign up process.
Once the design and functionality was implemented on their server, we built a strategy that focused on getting Facebook likes, but we promoted this campaign across all mediums. In order to secure the like and build a following for the brand, we coded a custom Facebook tab that displayed the contest entry form.
The campaign was a great success and the user-friendly form yielded excellent results. The combination of a user-friendly entry form, a sweeping social media promotion of the contest and, of course, an amazing prize brought a lot of attention to the Miacarmina brand. We didn’t stop there though. Once completed we analyzed the data and we will be leveraging the results in our future campaigns. Stay tuned!
