Custom WordPress Theme
With Integrated Ecommerce Solution
Always an artist at heart, Carmen Moleiro ventured in to the jewelry industry in 2012 with the launch of Miacarmina, a jewelry brand infusing Northern European design & South American spirit. Her passion has always been design, so along with her product, she already had some ideas of how she wanted her to brand and story to be told. We were approached about handling her social marketing & front end development. Our first goal was to take her design and bring it to life on the website.
Helping launch Miacarmina involved taking a website design and building it out in to an entire custom WordPress theme. By building a custom theme, we were able to leverage WP as a content management system and a base for our ecommerce solution. Here’s a look at the new theme:
The first phase of launching Miacarmina consisted of the website theme and social media accounts, building a base of interested customers & followers while we build out the online store. We wanted to use a WordPress-friendly platform with good support and enough versatility that we could build our own template for it. This is why we chose to use Woocommerce.
To match the Miacarmina design and the expectations of the potential customer base, we built an online shop template completely custom for Woocommerce. By building our own template, we have complete control over the design & functionality. Here’s a look at some of the screenshots of the custom Miacarmina shop: